The Pawciety Club at PIK Avenue
A curated pet-lifestyle gathering where pets, people, premium brands, and community experiences meet.
Competition registration is open.
View event and register →BOOX Experiences
Ideas people can step into.
Owned event IP, client events, brand activations, grand openings, and community experiences — from idea to people taking part.
From an idea to people taking part
BOOX
BOOX
Experiences
Original IPs, brand activations, and communities in the same room.
BOOX Experiences presents
Original event properties by BOOX
Ideas built to be stepped into.
Original event IPs built around communities, culture, and the brands that want to be part of them.
Some ideas are meant to be seen. Others need to be stepped into. Inside The Boox is where BOOX develops original event properties into living experiences — bringing communities, brands, creators, and places together around something they genuinely care about.
Each IP begins with a distinct audience and point of view. BOOX then shapes the concept, visual world, programming, partnerships, and on-ground experience around it.
Chapter II
The Pawciety Club
A curated pet-lifestyle gathering where pets, people, premium brands, and community experiences meet.
Upcoming
What is happening next.
The event list separates confirmed future chapters from the
historic track record below.
The Pawciety Club at Mall of Indonesia
The final 2026 chapter of The Pawciety Club roadshow, bringing the pet community and participating brands together at Mall of Indonesia.
View event →Ideas people can step into.
BOOX builds owned event IP alongside client events, brand
activations, and community experiences. The record below shows the owned IP as
one of its strongest proofs.
121.104
visitors across six events, 2022–2025
44.144
visitors in a single event — Mall of Indonesia, 2022
355
tenants across six events
100+
clients handled over five years
| Event | Venue | Tanggal | Tenant | Pengunjung |
|---|---|---|---|---|
| Jakarta Pet Expo | Mall of Indonesia | Mei 2022 | 65 | 44.144 |
| Pet Sakura Festival | Chillax Sudirman | Feb 2023 | 47 | 26.894 |
| Pet Winter Wonderland | Chillax Sudirman | Des 2023 | 42 | 10.386 |
| Pet Expo Roadshow | Chillax Sudirman | Feb 2024 | 48 | 7.230 |
| Pet Expo Roadshow | Indonesia Design District | Jul 2024 | 75 | 16.327 |
| Pets Pawradise | Indonesia Design District | Feb 2025 | 78 | 16.123 |
| Total | 355 | 121.104 | ||
Bank BCA, OCBC, Sunday Pets have invested more than once. A sponsor who comes back has already measured the result for themselves.
From the company profile
Client events, grand openings, and activations.
Owned IP is the strongest proof, but it is not the only work. This page covers the event services BOOX runs for clients.
