Where the system becomes real.
Completed campaigns, content, photography, and experiences — shown through their context, creative system, finished work, and verified outcomes where the source supports them.
All work
An event IP people could step into.
BOOX built the IP itself — curating tenants, designing the installation, and taking it to sponsors and the community.
02Four campaigns. Four distinct moments.
Concept, moodboard, photoshoot, and post-production for the Meatless Campaign, International Women's Day, Ramadan, and Christmas.
03A seasonal campaign built to travel.
One visual system that carries from social content to tent cards and posters without losing the campaign's energy.
04One visual world, from moodboard to menu.
Consistent art direction connecting moodboard, food photography, drinks, and menu design.
05Four brands. Four distinct content systems.
Emilia, Toby's Estate, Nanny's Pavillon, and Koba each get their own visual language rather than one template stretched across four brands.
06Food made to hold attention.
Selected commercial photography for hospitality, built through styling, lighting, and composition that follow the product's character.
Brands we've helped grow.
- Starbucks
- Genki Sushi
- Koba Korean BBQ
- Toby's Estate Indonesia
- Emilia Cucina Italiana
- Nanny's Pavillon
- Pizza Head
- Kamadoya Nizaemon
- Hurricane's Grill
- Thai Street
- Essel Indonesia
- Nona Grill Huis
- Rokue
- Coco Dua Walet
- Edashi Edamame
- Zebra Indonesia
- Minyak Ban Leng