BOOX
Integrated Growth, Creative & PR Partner

We start with the business. Then build what moves it.

BOOX works with founders and management teams to strengthen brands, build public credibility, and turn strategy into integrated execution.

Explore Our Work What We Do
An assortment of Koba Korean BBQ dishes arranged on a red surface
Koba · Visual world
A run of Genki Sushi social content in blue campaign visuals
Genki Sushi · Campaign
Circus-tent installation at Pet Expo Roadshow 2024 carrying BOOX and myBCA branding, with visitors lined up holding BOOX tote bags
BOOX Experiences

Selected work

Actual campaigns, content, photography, and experiences — shown only where the source material can support the story.
01BOOX Experiences · Experiences

An event IP people could step into.

BOOX built the IP itself — curating tenants, designing the installation, and taking it to sponsors and the community.

 02Starbucks · Campaign

Four campaigns. Four distinct moments.

Concept, moodboard, photoshoot, and post-production for the Meatless Campaign, International Women's Day, Ramadan, and Christmas.

 03Genki Sushi · Campaign

A seasonal campaign built to travel.

One visual system that carries from social content to tent cards and posters without losing the campaign's energy.
Circus-tent installation at Pet Expo Roadshow 2024 carrying BOOX and myBCA branding, with visitors lined up holding BOOX tote bags
Starbucks International Women's Day bottle resting on purple petals
A run of Genki Sushi social content in blue campaign visuals

One company. Three engines.

Media finds the signal. Studio turns it into strategy and work. Experiences makes it something people can step into.
01
What BOOX builds.

BOOX STUDIO

Ideas that grow brands.

Positioning, identity, content, and campaigns — run as one chain of decisions rather than a menu of services bought separately.

 02
What BOOX sees.

BOOX MEDIA

What's happening. Why it matters.

An editorial platform reading how business, culture, and the city move. It stands on its own credibility, not as a marketing blog.

BOOX NOW Know what's happening.
BOOX PULSE Understand what's happening.
 03
What people experience.

BOOX EXPERIENCES

Ideas people can step into.

Owned event IP, client events, brand activations, grand openings, and community experiences that turn ideas into participation.

An assortment of Koba Korean BBQ dishes arranged on a red surface
BOOX Media See the signal.
Read the movement. NOW captures the moment. PULSE explains what is moving underneath it.
Circus-tent installation at Pet Expo Roadshow 2024 carrying BOOX and myBCA branding, with visitors lined up holding BOOX tote bags
How BOOX thinks

We start with the business. Not the content.

Content is not the starting point. BOOX reads the business problem first, sets the strategy, then decides what actually needs building.

The problems we solve.

BOOX does not start from a list of deliverables. We start from the part of the business that is not moving.
  1. 01Strong product. Unclear positioning.
  2. 02Active social media. Limited business impact.
  3. 03Disconnected vendors and channels.
  4. 04Weak public credibility or visibility.
From the BOOX editorial universe

BOOX
Media

Culture. Business. Lifestyle. What's Moving.

NOW

Know what's happening.

New places, events, launches, promos, and how the city is moving — captured while they are happening.

↗ PULSE

Understand what's happening.

Analysis, education, and the thinking behind shifts in branding, business, culture, and consumer behaviour.

↗
Explore BOOX Media ↗

Ideas people can step into.

BOOX builds owned event IP alongside client events, brand activations, and community experiences. The record below shows the owned IP as one of its strongest proofs.
Circus-tent installation at Pet Expo Roadshow 2024 carrying BOOX and myBCA branding, with visitors lined up holding BOOX tote bags
121.104
visitors across six events, 2022–2025
44.144
visitors in a single event — Mall of Indonesia, 2022
355
tenants across six events
100+
clients handled over five years
A dozen golden retrievers and their owners posing in front of the main stage at Pet Expo Roadshow
Cartoon-illustrated entrance arch carrying the inside the boox mark at Chillax Sudirman
Visitors talking with tenants in the pet expo hall
See the full track record →

Brands we've helped grow.

Company profile spread showing logos of brands BOOX has worked with across F&B, FMCG, lifestyle, and retail
Brands we've helped grow
  • Starbucks
  • Genki Sushi
  • Koba Korean BBQ
  • Toby's Estate Indonesia
  • Emilia Cucina Italiana
  • Nanny's Pavillon
  • Pizza Head
  • Kamadoya Nizaemon
  • Hurricane's Grill
  • Thai Street
  • Essel Indonesia
  • Nona Grill Huis
  • Rokue
  • Coco Dua Walet
  • Edashi Edamame
  • Zebra Indonesia
  • Minyak Ban Leng
In motion

@boox.idea

Work, experiments, and what the BOOX team is building right now.

Have something worth building?

Let's make it move.

Start a conversation
Chat with BOOX