BOOX
BOOX Experiences

An event IP people could step into.

Jakarta Pet Expo

BOOX built the IP itself — curating tenants, designing the installation, and taking it to sponsors and the community.

Project
Jakarta Pet Expo
Category
Experiences
What BOOX built
Event IP · Tenant curation · Branding · Sponsorship
Spread documenting grand openings, pet expo, stage, banners and booths
Offline events — grand openings, expos, stages, booths
Circus-tent installation at Pet Expo Roadshow 2024 carrying BOOX and myBCA branding, with visitors lined up holding BOOX tote bags
A dozen golden retrievers and their owners posing in front of the main stage at Pet Expo Roadshow
A speaker presenting on stage to expo visitors
Verified outcome
44,144 visitors at Mall of Indonesia in 2022; six events run across 2022–2025.
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