What needed to move.
BOOX built the IP itself — curating tenants, designing the installation, and taking it to sponsors and the community.
BOOX Experiences
An event IP people could step into.
Jakarta Pet Expo
- Project
- Jakarta Pet Expo
- Category
- Experiences
What we built.
Event IP · Tenant curation · Branding · Sponsorship
What changed.
44,144 visitors at Mall of Indonesia in 2022; six events run across 2022–2025.
Details, up close
The full spread shows the system. These selected frames show the craft inside it at a useful scale.
